THE DEVELOPMENT OF TOURISM PROMOTION MOOCS ON SOCIAL MEDIA

Abstract

Some places in Indonesia are tourist destinations that have the potential to be excellent for domestic and foreign
tourists. However, the natural potential needs to be properly socialized to tourists. An effort is needed in the form of
training on popular topics to hone community skills in promoting tourist destinations to the community through
MOOCs. This research aims to produce MOOCs entitled Tourism Promotion in social media, which the general
public can later follow. These MOOCs provide participants with the skills to apply the ability to use social media as
a medium for professionally promoting tourist destinations. This ability can be learned and developed to optimize
social media for tourism promotion so that the number of tourists in the place can increase. The type of MOOCs
developed is xMOOC using the ADDIE Model. MOOCs consist of seven materials, namely (1) Tourism Promotion
Potential, (2) Introduction of social media as a Tourism Promotion Media, (3) Writing Social Media Tourism
Promotion Messages, (4) Social Media Photography Techniques, (5) Tourism Promotion Image Selection on Social
Media, (6) Tourism promotion content posting strategy, and (7) Social Media Management for Tourism Promotion.
The development of MOOCs opens up wide opportunities to be used as an open and massive learning platform to
develop one's skills in managing a tourist spot.