RAKHMAWATI, Novita; JAYANTI, Hani. The Influence of Brand Equity, Brand Identity, and Brand Credibility on Consumers’ Willingness To Pay A Premium For Hoka Running Shoes In Purwokerto. Forum for University Scholars in Interdisciplinary Opportunities and Networking, [S. l.], v. 1, n. 1, p. 114–122, 2025. Disponível em: https://conference.ut.ac.id/index.php/fusion/article/view/3431. Acesso em: 10 may. 2025.