Rakhmawati N, Jayanti H. The Influence of Brand Equity, Brand Identity, and Brand Credibility on Consumers’ Willingness To Pay A Premium For Hoka Running Shoes In Purwokerto. FUSION [Internet]. 2025 Jan. 15 [cited 2025 May 10];1(1):114-22. Available from: https://conference.ut.ac.id/index.php/fusion/article/view/3431