Big Data-Based Public Service Strategy at Subang Regency Hospital, West Java

Abstract

In the digital era, data has become a valuable asset in supporting the effectiveness of the public sector, including healthcare services. Subang District General Hospital (RSUD Subang) still faces several challenges such as long queues, delays in pharmacy services, and patient complaints regarding service quality. This study aims to analyze public service strategies based on Big Data at RSUD Subang using a quantitative approach with SWOT analysis. Data were collected through surveys, observations, and interviews with hospital staff, patients, and relevant stakeholders. The findings reveal that the utilization of Big Data can accelerate patient data processing, improve medical information accuracy, and facilitate strategic decision-making. The proposed strategies include real-time queue management, electronic medical records, and enhanced transpaarency in hospital services. This study is expected to contribute to the creation of more responsive, efficient, and patient-centered  hospital public services.