The Influence of Character-Based Animated Video Usage on the Improvement of Student Attitudes

Abstract

The study aims to measure and analyze the significant influence of character-based animated videos on changes in student attitudes (specifically anti-bullying) in elementary school students. Quas-experimental design (pre-test and post-test) was applied to 40 students (Grade 4 and 5). The instrument was a 15-item attitude questionnaire. Data analysis included descriptive statistics, Normality Test (Shapiro-Wilk), and Wilcoxon Signed Ranks Test. The Wilcoxon test yielded an Asymp. Sig. (2-tailed) value of 0.031 (p < 0.05), indicating a statistically significant difference between the pre-test (Mean=55.43) and post-test (Mean=56.30) scores. The intervention significantly increased positive attitudes, particularly the affective component (empati). This study provides empirical evidence in the Indonesian context on the efficacy of animated video as an innovative technological solution for character education, addressing the limitations of conventional teaching methods in fostering student empathy and pro-social behavior.