THE DEVELOPMENT OF MOOCS TO BUILD STRONG PERSONAL BRANDING TO IMPROVE COMMUNICATION SKILLS

Abstract

Personal branding can be one of the keys to success in starting a career in the professional world. In order to shape and maintain public perception to present a positive image of a person, we must build strong personal branding. This ability can be learned and developed so that others can remember one's identity. It can lead to trust and loyalty. Personal branding can be seen through appearance, speaking, social media activity, and worn items. There are several ways to build strong personal branding, such as learning personal branding material through MOOCs. The type of MOOCs developed is xMOOC using the ADDIE Model. The MOOCs consist of seven materials to support one's branding, namely (1) basic concepts of personal branding, (2) personal branding elements, (3) knowing yourself (self-branding), (4) grooming, (5) building relationships, (6) building personal branding through social media, and (7) creating a personal branding tagline. The development of MOOCs opens up a wide opportunity to be used as an open and massive learning platform to develop one's identity, character, reputation, and credibility.