USE OF THE HALLO UT APPLICATION AND QUALITY OF ADMINISTRATIVE SERVICES IN UNIVERSITAS TERBUKA STUDENT SERVICES

Abstract

Universitas Terbuka (UT) continues to strive to increase student numbers. Maintaining the number of existing students is carried out by providing good and quality services. Several elements need to be considered in providing quality public services, including convenience, timeliness, economy, and security in providing services. During the study process at UT, students need various administrative services ranging from registration to legalizing diplomas. To get administrative services, students can come directly to the UT Regional office or via the Hallo UT application. Regarding the use of the Hallo UT application for services to students, at UT Gorontalo not many students directly use the Hallo UT application, students prefer to come to UT Gorontalo. In face-to-face service, front desk officers should be able to provide quality service. In this regard, it is necessary to examine the quality of service provided by officers at the UT Gorontalo front desk, and why there are still so few students who use services via the Hallo UT application. This research use desciptive qualitative approach. Sampling was carried out by purposive sampling, among students and service officers at UT Gorontalo. Data analysis was carried out using qualitative data analysis. The research results show that the administrative services provided at UT Gorontalo are good. The Hallo UT application has not been widely used by students due to students' lack of interest in adapting to using digital-based applications.