Abstract
Mathematics learning activities guided by teachers still need to meet expectations. Educators still need to implement various innovations in learning media and focus on only one source: textbooks. As a result, students experience difficulties understanding the material because object interpretation differs from reality. Educators have also begun to appreciate the use of cartoons or comics in class, which have become popular media among students. This is because reading comics or picture books that are visually appealing can attract students' attention, thereby fostering a sense of imagination in their thinking. In addition, mathematics education can be interpreted as a method to inspire students to master mathematics by connecting the mathematics material taught with local culture or existing cultural practices. This study focuses on community activities in Makassar, South Sulawesi Province, and the cultural product taken is Jalangkote. This study uses a Makassar cultural ethnomathematics approach to create an e-comic design for elementary school social arithmetic material. The ADDIE model is a development model used in e-comic Design, and the research method used is Research and Development (R&D). The ADDIE model comprises five phases: analysis, Design, development, implementation, and evaluation. The five stages are summarized into three components: planning, development, and evaluation. The initial component of this study relates to planning. Needs analysis and Design consist of the planning phase. The needs analysis stage involves gathering information to identify potential problems associated with developing electronic comic learning media. This is achieved through surveys and interviews with mathematics subject instructors. The design stage involves e-comic product planning and integrates Ethnomathematics into the storyline framework. Electronic/digital comics (e-comics) are one form of learning media that can be incorporated into everyday life and used to communicate scientific messages visually appealing or distinctively.

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