PERSONALIZATION; AS A REFLECTION OF MEDIATED INTERPERSONAL COMMUNICATION IN THE DIGITAL ERA

Abstract

This article provides an overview of how libraries offer better services to users so that they can use library collections more effectively and efficiently through digitizing the library service process and taking the Open University as a data source, with very heterogeneous student characteristics and academics spread across Indonesia. In more than 52 countries, digital services are necessary so that users can get and utilize reference services according to their needs. The three main concepts in this writing, namely media interpersonal communication, library personalization, and library digitalization are the basis for analysing service needs in this digital era. With the Design Science Research Methodology (DSRM) methodology, steps can be taken to initiate, develop, and measure the impact of artifacts in the context of certain problems. DSRM activities involve the stages of Problem Identification and Motivation, Setting Solution Objectives, Design and Development, Demonstration, Evaluation, and Communication, which are used to design searches, process, and analyse data to provide an overview of library service design in the digital era through its Smart Library. Through Smart Libraries, it is hoped that the level of library personalization will increase in providing services to its users.