Abstract
Augmented Reality mobile learning media in learning chemistry can make it easier for learners to understand abstract concepts by visualizing atoms, molecules, bonds, and intermolecular interactions that look like real. In 2023, the design of “BRIMOLANG: Learning Molecular Forms through Palembang Culture” which is a mobile learning augmented reality that uses an ethnochemical approach. After the application was developed, a public test was conducted on distance education students to determine the effectiveness of the application developed. This study had 310 respondents whose application public test was conducted in May-June 2024. Based on the results of the feasibility test, it can be concluded that the resulting application has met the criteria very well and is suitable for use as a learning medium on molecular geometry material. This media can support molecular geometry learning because it uses AR technology so that it can increase knowledge of the material and can also hone the spatial abilities of distance students that can be used anytime and anywhere.

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