THE MOST EFFECTIVE FORM OF COMMUNICATION IN INCREASING THE NUMBER OF NEW STUDENTS AT UT MEDAN

Abstract

This study aims to determine the most effective source of information in increasing the number of students at Universitas Terbuka (UT) Medan. The research method used is a survey with a sample of new students from the registration period 2022.1 to 2024.2. The results of the study indicate that the most effective source of information is word of mouth from friends, followed by the UT Medan website. This study provides recommendations for UT Medan universities to increase the dissemination of information and news content on the UT Medan website in promoting study programs.