CONTENT MANAGEMENT AND KNOWLEDGE DEVELOPMENT IN THE DIGITAL AGE

Abstract

In the contemporary digital landscape, content management and knowledge development have emerged as critical pillars for organizations seeking to thrive amidst the flood of information. Effective content management ensures that relevant information is well-organized, easily accessible, and efficiently disseminated throughout the organization. At the same time, knowledge development focuses on creating, sharing, and applying knowledge to improve decision-making, innovation, and overall organizational performance. This study aims to explore the relationship between content management and knowledge development, develop organizational content management strategies, and provide insights into best practices in their implementation. This journal discusses the importance of content management in knowledge development and the methods used to manage and develop content effectively in a literature study. Data were collected through journals, websites, books, and analysis using brainstorming strategies that resulted in content management strategies. The strategies produced are Quality Content Development, Collaborative Platform, Data Analysis and Feedback, Continuing Education, Integration with New Technologies, Customization of User Experience, SEO and Digital Marketing Strategies, and Community-Based Knowledge Management.