THE DEVELOPMENT OF COMMUNICATION LITERACY MODEL FOR ENGLISH LEARNING (ENGLISH FOR HOUSEKEEPING STUDY)

Abstract

Technologies and social media have become very useful as platform for the society to access everything such a source for entertainment, old or new information also a source for learning. The existence of human beings constantly coexists with the process of interaction among people worldwide, it is necessary to learn a common language known as English. Especially for students to reach to the international scale for their future study or better job. This study attempted to develop video-based English  teaching material for tourism students at Gunadarma University, find out the feedback on the product and students’ comprehension. This study was conducted by using a mixed method and R&D method by Borg and Gall in developing the learning video. This study produced an English teaching material in animated video which could be accessed online through YouTube. The product was evaluated by experts in media and material also by 30 tourism students at Gunadarma University 2021/2022. This study showed the result from experts that for display quality was 88,00%, media quality was 90,00% and for lesson quality was 91,82%. Then, the result by the students showed, the display quality percentage was 79,99% while for quality of material presentation was 79,50%. That showed the video learning was considered as Good and almost reached Excellent. This study concluded using a video-based program to learn English was beneficial since it enabled students to acquire the necessary specific topic more entertaining as they can enjoy learning English anytime adjusting to their own ways in learning English.