ENHANCING PRAGMATIC COMPETENCE THROUGH VIDEO-BASED INSTRUCTION ON COOPERATIVE PRINCIPLE FOR LITERATURE STUDENTS

Abstract

Human communication is an essential role for delivering an emotion or opinion, in view of the fact that humans have need of connection as a way to make connection with people. In the academic environment or in the workplace, technology has now become the central medium for everyday communication. Through cooperative principle makes the communciation straightforward for people to determine the implication behind the message in communicate everyday. This study aimed to develop a video-based learning program on English literature students at Gunadarma University which delivered online through YouTube, to gather feedback and also to determine students' comprehension after viewing the video. To reach the aim, the researcher used mix method approach and R&D method by Borg and Gall. This study produced animated English teaching material video on YouTube. The product were evaluated by experts and 30 English literature students at Gunadarma University. The results of this study was effectively boost student' encouragement through video learning.