THE ROLE OF DIGITAL MEDIA CONTENT AND SERVICE QUALITY IN INCREASING THE MOTIVATION OF STUDENTS TO STUDY AT THE OPEN UNIVERSITY OF MAJENE

Abstract

This study aims to analyze the role of digital media content and service quality in increasing the motivation of students to study at Majene Open University. The research uses a literature study method by examining various theories and relevant previous research results, especially in the context of distance education. The results of the study show that interactive, engaging, and easily accessible digital media content has a significant influence on increasing student learning motivation. Meanwhile, the quality of service – including aspects of reliability, responsiveness, and empathy – has also been shown to play an important role in building student satisfaction and commitment to learning. Furthermore, the integration of quality digital content and effective educational services can create an overall positive learning experience, especially for students in places like Majene. This study recommends strengthening the design of digital-based learning content and improving the quality of academic services simultaneously. This finding is expected to be a reference for open higher education institutions in designing learning and service strategies that are more responsive to the needs of students in the region.