APPLICATION OF GOOGLE PLAYSTORE FOR DIGITALIZATION OF UNIVERSITAS TERBUKA SERVICE IN SMARTPHONE TO MANAGERIAL ACCOUNTABILITY OF UNIVERSITAS TERBUKA STUDENTS

Abstract

Universitas Terbuka (UT) is a university that implements the optimization of digitalization transformation in meeting
the information needs of students and the public as a form of service managerial accountability, one of which is by
utilizing the Google Play digital application on smartphones. This study aims to provide information about
universities in an accountable manner through the digital google play application "Layanan UT Medan" on
smartphones, to manage the information needs of Universitas Terbuka students as the main users of public services,
as well as to improve managerial accountability of information for users of the Google Play application "Layanan UT
Medan" especially for Universitas Terbuka students. The research population is student respondents who are
registered at Universitas Terbuka Medan, research samples are users of the Layanan UT Medan google play
application who are also students registered at Universitas Terbuka Medan. The results showed that the Google
PlayStore application "Layanan UT Medan" was created to provide UT information in an accountable manner, able
to help manage the information needs of the students, and to increase managerial accountability of Universitas
Terbuka public services.