DIGITAL MARKETING IN GOVERNMENT TO IMPROVE SYSTEM QUALITY TO IMPROVE SERVICE GOVERNMENT QUALITY

Abstract

The paper offers insights into the implementation of administrative and bureaucratic reforms in central and regional governments to improve the quality of public services in the regions, making the performance of regional government organizations more effective, addressing community needs, and maximizing the management of development resources based on community interests. Administrative and bureaucratic reforms regarding procurement and territorial bonds address several current and future marketing trends. The content is based on current literature and developments in the world of central and regional government revenue, compiled from various articles, research, reports, newspapers, magazines, websites, and information in the realm of good government. The public and investors are increasingly searching the internet to find the best services in Indonesia. In this article, we acknowledge that government digital marketing can significantly benefit from digital marketing tools such as search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing. Social media optimization, direct email marketing, display advertising, e-books, optical discs, and games are becoming increasingly commonplace in our technological developments. The shows that we are all connected through WhatsApp and Facebook, and the increasing use of social media creates new opportunities for digital marketers to engage customers through digital platforms. Awareness of the motives of people seeking services is important because it provides a deeper understanding of what influences users to create content about government activities. Digital marketing is cost-effective and has a significant commercial impact on GCG. Based on The study, it can be further concluded that knowing which social media sites a company's target market uses is another key factor in ensuring online marketing success. The effectiveness of internet marketing for various businesses can be analyzed. The study can further be expanded to compare internet marketing techniques with specific techniques for various businesses.