BRAND AND LOGO AS A SOLUTION FOR MSME DEVELOPMENT OF ORNAMENTAL FISH AND CONSUMPTION FISH FARMERS IN COGREK VILLAGE, BOGOR

Authors

  • Dyah Hastari Sekolah Tinggi Ilmu Manajemen Budi Bakti, Indonesia
  • Vivi Ristanti Sekolah Tinggi Ilmu Manajemen Budi Bakti, Indonesia
  • Jejen Jaelani Suryana Sekolah Tinggi Ilmu Manajemen Budi Bakti, Indonesia
  • Ayu Melati Indah Julia Ningsih Sekolah Tinggi Ilmu Manajemen Budi Bakti, Indonesia
  • Feby Ariani Sekolah Tinggi Ilmu Manajemen Budi Bakti, Indonesia

Keywords:

Logo, Brand, SMEs, ornamental fish farmers, food fish farmers

Abstract

Cogreg village is one of the villages in the Parung sub-district, Bogor, which has a farmer group called Bale UMKM Cogreg. The majority of these are hickey ornamental fish farmers and gourami and catfish food fish farmers. This activity aims to increase the creativity of MSME players and the local community regarding logo design and branding of MSME products. Based on the observations and interviews, it is known that the problems that have arisen since the formation of this MSME group are limited product marketing because each MSME needs a logo and product brand, which is an essential identity for sales. From these obstacles, the KKN groups helped make logos and brands for farmers by providing one-day training to ornamental fish farmers. After having a logo and brand, MSME farmers are expected to expand their target market and increase sales and profits.

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Published

2024-12-30

Issue

Vol. 1 (2024): Special Issue on Micro, Small, and Medium Enterprises (MSMEs)

Section

Articles