THE EFFECT OF COMMUNITY OFFICER SERVICE QUALITY ON CUSTOMER SATISFACTION IN BTPN SYARIAH AREA MMS LAMPUNG

Abstract

The influence of service quality provided by community officers on customer satisfaction at BTPN Syariah Area MMS Lampung. The method used is a quantitative approach with data collection distributed every month. This study provides an assessment of various aspects of service quality, including reliability, responsiveness, assurance, and empathy. The results of the analysis show that there is a significant positive relationship between service quality and customer satisfaction, where the service quality variable is able to explain most of the variations in customer satisfaction.