ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING ON THE INCOME OF MICRO, SMALL AND MEDIUM ENTERPRISES (CASE STUDY OF KEDAI SIANMA)

Abstract

Advances in digital technology have penetrated the entire economic sector. One of them is digital
marketing. Therefore, this study takes the title "Analysis of the Implementation of Digital Marketing on the
Income of Micro, Small and Medium Enterprises (Case Study of Kedai Sianma)." As this study aims to
analyze how the implementation of digital marketing can increase the revenue of MSMEs, the descriptive
qualitative method was used to obtain a more in-depth explanation. Meanwhile, the owner of Kedai Sianma
was chosen as the object of research. The results show that digital marketing provides a very significant
increase in sales compared to only using conventional methods as proven by Kedai Sianma on Shopee as
its digital sales platform. Kedai Sianma has also carried out several digital marketing activities through
Shopee Ads and Instagram Ads. In addition, digital payments via digital wallets and QRIS are also offered
by Kedai Sianma for the convenience of consumer transactions. In conclusion, MSME business people are
expected to be able to implement digital marketing to increase their revenue.