Vol. 1 (2024): Special Issue on Micro, Small, and Medium Enterprises (MSMEs)

Articles

• ANALYSIS OF MARKETING STRATEGY USING THE SWOT METHOD AT SKAPAT COFFEE HOUSE IN BOYOLALI CITY

  Olivia Anindita, Fachmi Al Faroqi

  1-6

  • PDF

• THE EFFECT OF PRICING STRATEGY ON SALES VOLUME AT THE ONLINE STORE AS SHIRT (A SHIRT WHOLESALE CENTER)

  Intan Ameliani, Dina Noval Madurani

  7-12

  • PDF

• ANALYSIS OF THE 4P MARKETING MIX STRATEGY TO INCREASE SALES VOLUME AT SUNDAY BARBECUE RESTAURANT

  Nimas Gusti Ramsyawa, Dewi Martha

  13-17

  • PDF

• ANALYSIS OF SUGAR EXCISE TAX IMPLEMENTATION: ITS IMPACT ON THE COST STRUCTURE AND COMPETITIVENESS OF THE SOFT DRINK INDUSTRY IN INDONESIA

  Adhi Perkasa, Muhamad Rahman Bayumi

  18-24

  • PDF

• BRAND AND LOGO AS A SOLUTION FOR MSME DEVELOPMENT OF ORNAMENTAL FISH AND CONSUMPTION FISH FARMERS IN COGREK VILLAGE, BOGOR

  Dyah Hastari, Vivi Ristanti, Jejen Jaelani Suryana, Ayu Melati Indah Julia Ningsih, Feby Ariani

  25-32

  • PDF

• THE INFLUENCE OF EMPOWERING WOMEN ENTREPRENEURSHIPS ON INCREASING COMMUNITY WELFARE IN THE MSME SECTOR OF TUBAN DISTRICT

  Cumi Ikwati, Abdur Razak

  33-40

  • PDF

• ANALYSIS OF THE EFFECTIVENESS OF DISCOUNT PROGRAMS AND SPECIAL OFFERS ON CONSUMER DECISIONS ON ULTIMATE PERFORMANCE GYM

  Sundari Sundari, Novebri Novebri

  41-45

  • PDF

• FACTORS THAT INFLUENCE PATIENT SATISFACTION AT HM PRATAMA CLINIC SOSROMIHARJO SLEMAN

  Dina Amara Fauzia, Muhammad Karisma Alam

  46-50

  • PDF

• WEDDING PROJECT INNOVATION IN THE NEW ERA

  Vita Dwi Puji Rahayu, Endang Hariningsih

  51-57

  • PDF

• THE INFLUENCE OF DIGITAL PROGRESS ON BUSINESS OPPORTUNITIES FOR GENERATION Z: ENTREPRENEURSHIP STRATEGIES

  Urfa Aziziyah, Heppy Agustiana Vidyastuti

  58-61

  • PDF

• APPLICATION OF WORKER BUSINESS ETHICS FOR SATISFACTION SERVICES AT BRJ DIGITAL PRINTING FATMAWATI

  Silvi Amalia, Meili Bugis

  62-64

  • PDF

• IMPLEMENTATION OF SWOT ANALYSIS IN DETERMINING MARKETING STRATEGY OF "MR. CAFE" IN SABU BARAT DISTRICT IN 2024

  Katerina Padji, Fitrasyah Nurmulya

  65-70

  • PDF

• EMPLOYEE PERFORMANCE ASSESSMENT ANALYSIS IN CAFE FALCON SEKADAU USING THE BEHAVIORALLY ANCHOR TRANTING SCALE (BARS) METHOD

  Dewi Yulianti, Putu Suweca Nata Udayana

  71-76

  • PDF

• MARKETING STRATEGY OF MICRO CAPITAL SERVICE UNIT CREDIT FINANCING PRODUCTS (ULaMM) IN ACHIEVING THE COMPANY'S TARGET PT. PNM AT JAKARTA BRANCH

  Yanti Nopitasari, Fadila Ulfah

  77-83

  • PDF

• CLOTHING SELECTION STRATEGY AND ITS IMPACT ON GEN Z CUSTOMER SATISFACTION

  Dewi Nurmalasari

  84-88

  • PDF

• ANALYSIS OF SOCIAL PROOF MARKETING STRATEGY AND CONSUMER TRUST IN INCREASING DECISIONS THAT INFLUENCE CONSUMERS IN PURCHASING GOODS ON E-COMMERCE WEBSITES

  Trie Jayanti Hatta, Lasminiasih

  89-96

  • PDF

• IMPACT OF BPRS AL-WASHLIYAH FINANCING ON MSMES DEVELOPMENT IN EAST MEDAN

  Ananda Wiwin Pratama Pane, Irfanun Nisa’ Tsalits

  97-102

  • PDF

• STRATEGIES TO DEVELOP MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) BUSINESS THROUGH E-COMMERCE AND E-BUSINESS

  Alfi Nur Rizma Najiha

  103-108

  • PDF

• TECHNOLOGY-BASED SMES DEVELOPMENT: BIG OPPORTUNITIES OR NEW RISKS?

  Mutia Nurul Makhfirah

  109-114

  • PDF

• DIGITAL TRANSFORMATION OF FINANCIAL SYSTEMS IN MSMEs: ADAPTATION STRATEGIES FROM EASTERN INDONESIA

  Maria Lusitania Tantry Senak, Muhammad Daud Bin Mahmud

  115-119

  • PDF

• ANALYSIS OF MARKETING STRATEGIES TO INCREASE SALES OF NAURA ORNAL FISH SHOPS IN REMBANG CITY

  Surya Aprilia Sukati

  120-126

  • PDF

• STRATEGIC APPROACH IN MAKE UP ARTIST (MUA) SERVICE MANAGEMENT IN PALEMBANG CITY: QUALITATIVE STUDY BASED ON COMMUNITY INCOME LEVEL

  Anastasya

  127-130

  • PDF

• LITERATURE STUDY: THE ROLE OF WORK MOTIVATION IN REDUCING EMPLOYEE TURNOVER RATE IN THE GARMENT INDUSTRY IN WONOGIRI

  Setia Ningsih, Nurul Hermina

  131-136

  • PDF

• MARKETING MANAGEMENT PROGRAM TO INCREASE SALES OF HOME INDUSTRY PRODUCTS "PEYEK MBAK IMA"

  Moch Zulfy Auwalul Himam Shindy Virgin Aprilia, S.E., Verawaty

  137-142

  • PDF

• PRODUCT INNOVATION STRATEGIES IN INCREASING COMPETITIVENESS MSMES IN INDONESIAN

  Mustika Rani Santoso

  143-147

  • PDF

• ANALYSIS OF TAX COMPLIANCE LEVELS OF MSME TAXPAYERS IN PALANGKARAYA CITY 2022-2023

  Erin, Iis Solihat

  148-153

  • PDF

• ANALYSIS OF MARKETING STRATEGY TO INCREASE PRODUCT SALES AT NINE9 STORE ONLINE SHOP IN JAMBI CITY

  Peter Adrian Bong, Erika Nurmartiani

  154-157

  • PDF

• THE INFLUENCE OF OVERCLAIMS, PERCEPTIONS OF PRODUCT QUALITY, AND THE INFLUENCE OF INFLUENCERS ON CUSTOMER TRUST IN MARKETING SKINCARE PRODUCTS IN THE SOCIAL MEDIA ERA

  Lulu Sabilla, Tita Borshalina

  158-168

  • PDF

• ANALYSIS OF THE INFLUENCE OF ZISWAF FUNDS ON THE GROWTH OF DHUAFA MSMES (CASE STUDY AT LAZISMU LAMPUNG)

  Suratman, Indar Fauziah Ulfah

  169-177

  • PDF

• ANALYSIS OF SERVICE QUALITY ON SHOPEE CUSTOMER SATISFACTION IN BANDA ACEH

  Asyifa Ronata Dilana, Iwan Rijayana

  178-185

  • PDF

• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING ON THE INCOME OF MICRO, SMALL AND MEDIUM ENTERPRISES (CASE STUDY OF KEDAI SIANMA)

  Gita Dwi Wijayanti, Juli Riauwati

  186-194

  • PDF

• VIBES STUDIO FOTO'S BUSINESS STRATEGY IN INCREASING COMPETITIVENESS IN THE ERA OF SOCIAL MEDIA

  Desi Apri

  195-198

  • PDF

• ANALYSIS OF THE EFFECT OF PRICE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR NUSANTARA FURNITURE IN JEMBRANA REGENCY IN 2024

  Ni Putu Jois Ariani, Rizka Rayhana Burhan

  199-206

  • PDF