Business model canvas analysis of organic fertilizer “Goat Waste”

Abstract

This study aims to determine the use of organic fertilizer in adding soil nutrients and analyze the implementation of BMC in the organic fertilizer business. This study was carried out directly at the production location using observation and interview methods. The results study show that organic fertilizer is produced using goat waste as raw material. Goat waste is processed using certain techniques to produce organic fertilizer, easy to use, and aplicable to any plants. Organic fertilizer continues to be produced for use on one’s own land as a substitute for synthetic chemicial fertilizer. The result study also show that in soil goven organic fertilizer the plants grow well. The result study also show that in the organic fertilizer business the company has used Business Model Canvas (BMC) which includes : Value proposition, Key partners, Key activities, Key Resources, Customer Relationships, Custumer Segments, Channels, Cost Structure and Revenue Streams. The use of BMC has an influence on the sustainability of this business.