DIVERSIFICATION OF PROCESSED FOODS AS AN EFFORT TO INCREASE THE INCOME OF CASSAVA FARMERS IN BENGKULU TENGAH REGENCY

Abstract

Cassava is a commodity with high productivity and is profitable to cultivate. Demand for consumption and industrial processing is relatively high, especially as raw materials for processed food. To increase the sales volume of a product, one of the efforts that can be made is to diversify processed products. With a qualitative descriptive method, this study was conducted on farmer groups in the Sungai Suci, Pondok Kelapa sub-district, Bengkulu Tengah Regency. In addition to increasing creativity, diversifying locally processed products increase people's income and help farmers minimize losses due to falling prices during the main harvest. It is hoped that after the diversification of locally processed food products, the community will be able to take advantage of business opportunities from locally processed products based on cassava commodities.