TUNA FISH PROCESSING (THUNNUS SP) AND ITS MARKETING STRATEGIES AT FISH AUCTION PLACES IN PANGALI ALI SUB-DISTRICT, BANGGAE DISTRICT MAJENE

Abstract

The purpose of this study was to find out how to process tuna and how the strategies used in marketing tuna and determining the price of tuna fishery products in terms of marketing in Pangali Ali Village, Banggae District, Majene Regency. The research subjects were fishermen, and the determination of the sample was carried out using a survey method with a sample of 8 fishermen, based on the total population of 8 tuna fishermen.  The reason for the number of samples taken is due to the small number of populations so that a 100% sample must be taken.  The research location is in the fish auction place, Pangali Ali Village, Banggae District, Majene Regency. The data used is primary data with the help of a list of questionnaire questions. The data analysis method used in this research is quantitative analysis techniques. The results showed that at the fish auction place, Pangali Ali Village, Banggae District, Majene Regency, tuna fish processing was carried out by sea processing, namely fishing using circular net and landing at the unloading dock, and land processing consisting of cleaning and weighing, processing, and transportation. The results showed that the marketing strategy of tuna fish is to use a form of cooperation with companies or industries outside the city in the marketing process of tuna fish products.