MODEL OF BEHAVIOR OF THE PALU CITIZENSIN USING ONLINE SIM REGISTRATION WEB FOR SIM A AND SIM C: TECHNOLOGY ACCEPTANCE MODEL PERSPECTIVE

Abstract

The adopting a new technology behavior is strongly affected by environmental conditions and underlying psychological factors. The gap between education level and social level as the background of this research is very influential toward the adoption of new information technology behavior. Technology Acceptance Model (TAM) is a theory that considered capable in understanding, explaining, and predicting the adoption of an information technology behavior. Thus, this study aims to uncover the application of the TAM development model through the factors that cause perceived usefulness variable (subjective norms, images, and result demonstrability) in understanding, explaining, and predicting the intention of the people in Palu City to use the SIM On Line Web Registration for extending SIM A and SIM C. The study used a sequential exploratory design with a sample size of 300 people which diversed across the city of Palu. Data collection techniques using surveys and purposive sampling. The Social Desirability Response (SDR) test was also conducted in this study to assure the naturalness of the respondents in filling out the questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) with the help of the AMOS application. The results showed that the main predictor variables in TAM affect the intention to adopt the SIM On Line Web Registration application. Perceived usefulness, behavioral intention, and image are influenced by subjective norms. While the perception of usefulness is affected by the perceived ease of use, image, and results from demonstrability.