EDUKASI KEWIRAUSAHAAN DAN EKONOMI KREATIF PADA KELOMPOK IBU RUMAH TANGGA DI KLENDER JAKARTA TIMUR

Abstract

The pandemic that has occured for approximately 2.5 years has an impact on community income, mainly felt by housewives who do not have additional income. These housewives find it difficult to start a business nor develop a business. The entrepreneurship education aims to increase entrepreneurial motivation and expected to give long-term impact on the group of housewives in Klender Village, East Jakarta. The long-term impact is the target of achieving this activity considering the current pandemic is showing a declining trend. In addition to increasing motivation, this activity also aims to educate groups of housewives about the creative economy. The presentation was filled by two mompreneur who have successfully implemented the creative economy in their business and was attended by 50 participants who are a group of housewives in Klender Village. The method to measure the success rate of this activity is to use pre-test and post-test. Based on these results, the average participant’s motivation to start a business increased by 64,96%. Meanwhile, participant’s understanding of the creative economy increased by 70,25%.