PENDAMPINGAN PENGELOLAAN USAHA JASA RENTAL 360 SLOWMOBOOTH

Abstract

The dynamic and rapid change in business and market condition as well as customer taste encourage the business man or entrepreneur to move forward to overcome and win the competition. Through cost leadership, it is possible for companies to reduce production costs as efficient as possible to set a competitive product selling price. Meanwhile, through product differentiation, companies can produce unique products that impress customers. This condition is currently being pursued by partner. Partner of this community service program -360slowmobooth- is MSME actors in Makassar who are engaged in photo booth rental services. 360slowmobooth has good prospect business because it uses a unique technology namely a 360-degree video photo system. Partner has tried to innovate but has encountered problems in determining competitive product selling prices, preparing financial reports to obtain additional funds from creditors, and product differentiation to increase brand awareness of partner’s products. For this reason, the Entrepreneurship PkM team of Universitas Terbuka provided assistance to 360slowmobooth photo booth rental services so that he is able to develop his business, gain knowledge and survive in business competition. This assistance is carried out for 7 (seven) months and is carried out in 2 (two) stages, namely the initial survey stage of business prospects and the mentoring stage. By performing this community service, partner can run his business based on knowledge of determining the cost of production, preparing financial reports and marketing strategies so that the partner's business can develop as expected.