THE URGENCY OF STRENGTHENING CHARACTER EDUCATION FOR GENERATION Z IN THE DIGITAL ERA

Abstract

The rapid development of digitalization in everyday life is unavoidable. Character education plays a crucial role in shaping the identity and morality of Generation Z in the digital era. Generation Z is known as a generation that is savvy with digital technology. However, the fact is that digital technology advancements are fading and eroding the moral, ethical, and character values ​​of Generation Z. Therefore, the urgency of strengthening character education for Generation Z in the digital era is crucial. The purpose of this study is to examine the dynamics of changes in character education for Generation Z in the digital era, analyze the opportunities and challenges of character education for Generation Z, and formulate appropriate strategies for implementing character education for Generation Z in the digital era. This study uses a qualitative approach that refers to literature studies. The research data sources refer to several scientific journals, both international and national journals, books, and trusted internet sources. The results of this study indicate that digitalization can provide opportunities and challenges in building the character of generation Z. Integration of character education through digital literacy is one of the right strategies in building moral values ​​in generation Z. The recommendation from this study is that there is good cooperation between the government, educators, the younger generation, and the community in supporting the strengthening of character education for generation Z by utilizing digital technology.