Implementation of Green Economy at PT. Esprite Nomade

Abstract

The green economy is becoming increasingly important in the context of an increasingly fragile global environment. Unfortunately, many businesses today do not fully understand the concept and practice of green economy, as evidenced by the data and facts regarding the low awareness of this environmental issue. However, one of the companies engaged in the manufacture of tents, PT Esprite Nomade in Indonesia has become an exception by implementing various aspects of the green economy in its business activities. The company has succeeded in presenting innovative tents that are easily removable, environmentally friendly, and reduce carbon footprint through various measures such as minimizing the use of heavy equipment, minimizing the use of hazardous chemicals, easily moved to a new location without destroying the building so that it can be reused and reducing waste that has a negative impact on the environment. The company has also successfully sold its products commercially and exported them overseas, thus making a positive contribution to the country's income. With the important role of green economy in future business, this research aims to analyze the implementation of green economy policies or procedures applied by PT Esprite. This is expected to be a reference for other businesses to adopt sustainable and environmentally friendly practices. This research uses a qualitative analysis approach to analyze data collected through interviews and direct observation at PT Esprite Nomade. Data obtained from relevant parties such as company management, production, and marketing teams are used to deeply understand the implementation of green economy in various aspects of the business which are then analyzed to explore patterns, themes, and challenges faced by PT Esprite in implementing green economy. This analysis will provide an understanding of the advantages and contributions made by PT Esprite in the field of green economy and sustainable business practices. The results of the research show that PT Esprite Nomade has successfully implemented green economy in the aspects of design, production, packaging, and recycling. This implementation proves that businesses can bring innovative and sustainable solutions to reduce negative impacts on the environment. The results of this study are relevant to Presidential Regulation No. 98 of 2021 concerning the Implementation of Carbon Economic Value for Achieving Nationally Determined Contribution Targets and Controlling Greenhouse Gas Emissions in National Development. Thus, the application of green economy in this tent company provides a real example and is relevant to the government's efforts in achieving nationally set environmental targets. This research is expected to inspire other businesses to pay attention to the importance of green economy and implement sustainable practices in their operations. Thus, businesses in Indonesia and around the world can positively contribute to efforts to maintain environmental sustainability and build sustainable business resilience.