THE INFLUENCE OF HUMAN RESOURCES COMPETENCE, E-COMMERCE, AND WORKING CAPITAL ON MSME PERFORMANCE POST COVID-19

(Empirical Study in Meranti Islands Regency)

Abstract

This study aims to analyze the effect of human resource competence, e-commerce, and working capital on the performance of MSMEs post-covid-19 in Meranti Islands Regency. The data used in this study is primary data, with a questionnaire as an instrument. The method used for sample selection is non-probability sampling technique. In this study, the total MSMEs in Meranti Islands Regency affected by COVID-19 were 8696 MSMEs. The research sample is 120 SMEs. However, only 100 MSMEs answered the questionnaire and could be processed. The data analysis technique used in this study is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) data processing software version 23. The results show that the competence of human resources, e-commerce, and working capital affect the performance of MSMEs.