DIGITAL BRANDING IN ETHNIC MATHEMATICS AT BAKPIA PATHOK IN YOGYAKARTA

Abstract

MSME Bakpia Pathok in Yogyakarta, almost all use brands in the form of digital numbers, namely from 01 to 5555. Initially, this number was used according to the house number of the industrial location. In this exploratory study, it can be seen that the numbers 5 and 3 are the most widely used. While the numbers that are least used are 8, 4 and 9. Likewise, the least used are the numbers forty, ninety and four hundred. Numbers that are always avoided in myths are also avoided in use in branding, for example the number 4. Numbers that are considered sacred such as the number 5 are widely used brand number of Bakpia Pathuk.. Bakpia Pathok's number brand name is based on the house number rather than a specific marketing analysis. The brand number name in ethnic mathematics approach differs from the brand theory in marketing.