BUILDING AN INCLUSIVE ECOTOURISM VILLAGE: A MODEL FROM KERANGGAN ECOTOURISM VILLAGE

Abstract

Ecotourism is based on three core principles: environmental conservation, cultural preservation, and local economic development. In Keranggan Ecotourism Village, however, ecotourism’s contribution to local livelihoods remains shaped by income inequalities among women and gender-based disparities in access to tourism-related entrepreneurial opportunities. This study aims to develop an ecotourism model based on community empowerment to enhance women’s participation and support local economic growth. Using a qualitative case study approach, data were collected through in-depth interviews, direct observation, and questionnaires distributed to 75 respondents. The proposed model emphasizes the participation of women in managing ecotourism, particularly in creating environmentally friendly products and providing tourism services. By involving women across the ecotourism value chain, this approach is expected to improve their income while supporting inclusive and sustainable tourism practices. Keranggan Ecotourism Village is expected to become a model of inclusive tourism village development, where women’s contributions are recognized and integrated into broader ecotourism management.