OPTIMIZATION OF LOCAL RESOURCES IN RURAL MICRO-ENTERPRISE EMPOWERMENT: A CASE STUDY IN BULO VILLAGE, PANCA RIJANG SUBDISTRICT, SIDENRENG RAPPANG REGENCY

Abstract

The empowerment of micro enterprises in rural areas through the utilization of local resources is a strategic approach to enhance the economic development of village communities. This Community Service Program (PKM) aims to analyze the impact of entrepreneurship training programs on the success of micro enterprises in Bulo Village, Panca Rijang Subdistrict, Sidenreng Rappang Regency. The program was carried out using a participatory approach by conducting intensive entrepreneurship training for micro business actors. The training covered topics such as local product development, financial management, marketing strategies, and business network expansion. The results show that the entrepreneurship training contributed significantly to improving the knowledge and skills of micro entrepreneurs. The participants became more capable of managing their businesses, developing products based on local potential, and expanding their marketing n.etworks. In addition, the training enhanced the motivation and self-confidence of the entrepreneurs to grow their businesses independently and sustainably. These findings highlight the importance of implementing continuous entrepreneurship training programs tailored to the characteristics and needs of rural micro enterprises. Furthermore, support from the government and related institutions is essential to provide access to financing, technology, and market information to strengthen the capacity of micro enterprises in villages