LITERATURE REVIEW: THE IMPACT OF E-COMMERCE ON TRADITIONAL MARKETS THAT ARE TRANSFORMING INTO THE DIGITAL ERA

Abstract

E-commerce is currently very popular with the public, because almost every product and service is now available through e-commerce. And sales can be made on computers, tablets, smartphones and other smart devices. MSMEs have an influence on regional & state economies, the benefits of e-commerce for MSMEs are expected to increase marketing with a wider and more flexible reach. The transformation of traditional markets to digital can be carried out if you want to make changes to your business. With knowledge of E-commerce, many people know and can participate in online marketing. This research uses a literature review using books, journals, periodicals and the web that are relevant to the research.