GLOBAL SPOTLIGHT ON INDONESIA: STRATEGIC TRANSFORMATION OF DETUSOKO BARAT TOURISM VILLAGE IN EMPOWERING MSMES AND SHOWCASING LOCAL HERITAGE

Abstract

Detusoko Barat Tourism Village, located in Mejono Village, Plemahan District, Kediri Regency, Indonesia, holds significant potential to strengthen the local economy, particularly for micro, small, and medium enterprises (MSMEs). With its stunning natural beauty and profound local wisdom, Detusoko Barat not only attracts tourists but also promotes community empowerment through the management of tourism based on authentic cultural heritage. This study aims to uncover the management strategies implemented in developing Detusoko Barat Tourism Village, with a focus on empowering the economy of MSMEs and ensuring social and cultural sustainability. Using a descriptive qualitative approach and purposive and accidental sampling techniques, this research explores various factors that support and challenge the development of tourism villages, including social, economic, and cultural aspects that influence the management strategies of tourism destinations. The results of the study indicate that the management of the tourism village involves active community participation, with close collaboration between the government, local community, and the private sector. Recommended strategies include enhancing human resource capacity, utilizing digital technology for global promotion, and strengthening local product distribution networks to expand market reach. These efforts aim to position Detusoko Barat Tourism Village as a globally recognized and valued tourist destination.