THE INFLUENCE OF CORE VALUES ON EMPLOYEE PERFORMANCE IMPROVEMENT AT ONE CLICK MEDIA AGENCY

Abstract

This study aims to evaluate the impact of Core Values B-CLOPP on improving employee performance at One Click Media Agency. The Core Values, which consist of Brave, Care, Learn, Open, Positive, and Passionate, are implemented as the foundation of the company's work culture. This research adopts a quantitative approach using a survey method distributed to 35 employees from various divisions. The data were analyzed using multiple linear regression to measure the simultaneous and partial influence of Core Values on employee performance. The findings reveal that Core Values collectively have a significant impact on employee performance, contributing 51.8% as indicated by the R Square value. Partially, the Passionate dimension has the most significant influence with a Sig. value of < 0.001, emphasizing that enthusiasm and dedication are key factors in enhancing performance. These results align with the theories of Schein (2016) and Brown (2018), while also providing practical implications for management to strengthen the Passionate dimension through training programs and recognition initiatives. This study is expected to serve as a reference for future research in other industrial contexts.