UTILIZATION OF SOCIAL MEDIA TO PROMOTE CULINARY BUSINESS

Abstract

The purpose of this study is to find out how business owners most often use social media to promote their
products. Social media platforms are becoming increasingly popular in today's digital era, and many
culinary companies use them to reach a wider audience through their advertising. To increase exposure
and customer appeal, this study looks at a number of tactics used by culinary business owners to
advertise their products on social media platforms including Facebook, Instagram, and TikTok. Using
social media to grow a food business has several advantages, including increased revenue and consumer
engagement. The findings of this study provide important information for marketers and culinary business
owners on how to utilize social media as an ef ective marketing tool. Entrepreneurs who want to
maximize social media marketing for culinary businesses are believed to benefit from this study.