UTILIZATION OF QRIS IN ENHANCING DIGITAL TRANSACTIONS IN THE CULINARY SECTOR OF MSMES IN BOGOR REGENCY

Abstract

QRIS is a payment system based on QR codes that allows consumers to make transactions easily and quickly. This study aims to analyze the utilization of QRIS by MSMEs in the culinary sector in Bogor Regency and identify the impact of QRIS on the increase in digital transactions among culinary sector MSMEs in Bogor Regency. The research method used in this study is descriptive quantitative. The data collection technique used an online Google form questionnaire distributed to 55 respondents, which are MSMEs engaged in the culinary sector in the Bogor Regency area. Data analysis was performed by processing the data using statistical techniques. The results of the study indicate that most of the culinary MSME entrepreneurs in Bogor Regency have already utilized QRIS as a digital payment tool. The use of QRIS has an impact on increasing digital transactions in their MSMEs.  

Keywords: QRIS, Digital Transactions, MSMEs