THE INFLUENCE OF TRUST, SECURITY, AND INFORMATION QUALITY ON CONSUMER PURCHASE DECISIONS ON TOKOPEDIA IN PURWOKERTO CITY

Abstract

Abstract

This research aims to determine the influence of trust, security and quality of information on purchasing decisions of Tokopedia consumers in Purwokerto. This research uses quantitative methods with survey data collection techniques, observation and literature study. Data were analyzed using normality tests and multiple linear regression. The research results show that trust and information quality have a positive and significant influence on consumer purchasing decisions at Tokopedia in Purwokerto. This means that consumers who have more trust and confidence in Tokopedia, as well as those who assess the quality of the product information presented as good, are more likely to make purchases. In addition, this research found that security, although considered important, did not show a significant influence on purchasing decisions. This was because the partial test results showed that the Security variable did not significantly influence purchasing decisions.