FACTORS INFLUENCING EMPLOYEE LOYALTY AMONG GENERATION Z AND MILLENNIALS: A HUMAN RESOURCE MANAGEMENT LITERATURE REVIEW

Abstract

Employee loyalty has become a critical focus in human resource management, particularly among Generation Z and Millennials, who dominate today’s workforce. This study aims to explore various factors influencing loyalty within these two generations. Human Resource Management (HRM) significantly impacts factors such as job meaningfulness, compensation, work-life balance, and work environment, which are essential for fostering employee loyalty. Through a literature review approach, this study consolidates data from relevant sources. The findings indicate that job meaningfulness strongly influences the loyalty of Generation Z employees, while compensation and work-life balance significantly impact Millennials' loyalty. Moreover, a conducive work environment enhances loyalty across both generations. Organizations must consider these factors to create a supportive work environment that encourages employee loyalty