LITERATURE STUDY ON THE IMPACT OF DIGITAL TRANSFORMATION ON COMPANY PERFORMANCE

Abstract

Digital transformation is a process of human and cultural interaction in adapting companies to new forms of organization and skills that are necessary to survive and remain relevant in the digital landscape. This literature study aims to examine the extent of the influence of digital transformation on company performance, using parameters such as the company's financial performance, customer satisfaction levels towards companies adopting digital technology, and changes in operational processes. The research method used is a literature review, comparing several journals that study the phenomenon of digital transformation. The research results indicate that digital transformation has a positive impact on company performance, as evidenced by improvements in financial performance and company revenue, operational efficiency through process innovation from analog to digital, and task or work efficiency. The improvement in company performance due to digital transformation is experienced by various types of companies, ranging from private sectors such as MSMEs, companies fully run by women, to state-owned enterprises.