THE INFLUENCE OF EDUCATION, ENVIRONMENT AND MOTIVATION ON ENTREPRENEURIAL INTEREST IN STUDENTS OF THE MANAGEMENT STUDY PROGRAM OF THE OPEN UNIVERSITY

Abstract

Education has an important role in entrepreneurship because it provides a foundation of knowledge, skills, and mindsets that support individuals to start and run businesses successfully. Through education, entrepreneurs not only build successful businesses but also contribute to the development of society and the global economy. This research was conducted on students of the Management study program, Faculty of Economics, Open University. The purpose of this study is to find out whether education (X1), Environment (X2), Motivation (X3) have an effect on entrepreneurial interest (Y). The method used in this study is quantitative. The population in this study is all students of the Open University Management Study Program totaling 119,815. The determination of the number of respondents in this study uses the slovin formula so that the number of respondents is 100 students. The data analysis technique in this study uses SPSS 26. The analysis used includes data instrument tests (validity test, and reliability test), and multiple linear regression analysis. The results of the study show that entrepreneurship education, environment, and motivation each have a positive and significant influence on entrepreneurial interest. These findings emphasize the importance of education, a supportive environment, and individual motivation in increasing students' interest in entrepreneurship.