ANALYSIS OF THE APPROPRIATE FINANCING PROGRAM (FUTURE PACKAGE) MOBILE MARKETING SYARIAH (MMS) SENDANG AGUNG PT. BTPN SYARIAH CENTRAL LAMPUNG

Abstract

The right financing program is a future package product, this product is a financing package consisting of funding, savings, insurance for customers who die and compensation for the husband of the customer who dies, this study aims to analyze the right financing program (future package) mobile marketing sharia (MMS) Sendang Agung Central Lampung PT BTPN Syariah Central Lampung, the method used in this study is descriptive qualitative by explaining the flow and scheme of the integrated btpn syariah program, using observation techniques, in-depth analysis by describing the results of the observation, the results of this study conclude that the future package is an integrated btpn syariah program given to a group of women in rural areas who want to try to have a dream to change their lives with financing facilities provided through the MMS team placed in Central Lampung, the community can start a business or add capital to develop a business