THE INFLUENCE OF SOCIAL MEDIA AND SOCIAL INFLUENCE ON THE DECISION TO USE QRIS AS A DIGITAL PAYMENT TOOL

Abstract

The problem in this research is that the teachers and employees at MAN Solok who have not used QRIS as a payment in digital even though QRIS has been widely promoted on social media and there is a living market for QRIS in Solok which influences people to use QRIS. The aim of this research to find out how social media and social influence decision to use QRIS as a digital payment. The type of research is field research with quantitative descriptive methods. Data was obtained by distributing a questionnaire in Google form and distributed via the WhatsApp application and WhatsApp groups, in June-July 2024. The total sampling was 58 respondents and analyzed using IBM SPSS Statistics 22 Ver. The results show that social media (X1) and social influence (X2) influence the decision of teachers and employees to use QRIS as a digital payment. The results of the t test show that X1 has a significant influence on teachers and employes decisions in using QRIS with a value of tcount > ttable, namely with a value of 3.876 > 2.004 and a sig value of 0.000 < 0.05. This result is also proven by the F test with a value of fcount > ftable, namely 22.693 > 3.162 and a value of 0.000 < 0.05. This means X1 and X2 simultaneously influence the decision of teachers and employees of MAN Solok in using QRIS as a digital payment tool by 45.2%, the remaining 54.8% is influenced by other variables.