ANALYSIS OF SUPPLY CHAIN MANAGEMENT SYSTEM IN OPTIMIZING FUEL DISTRIBUTION AT PT. SHELL INDONESIA

Abstract

Fuel is very important for the survival of the people in Indonesia, but the distribution process of subsidized and non-subsidized fuel is constrained by geographical factors and unpredictable weather factors, making it difficult for distribution mobility which will cause delays in oil reaching its destination, and making it difficult for people to get fuel. This study aims to determine the distribution system of subsidized, non-subsidized fuel and lubricant products distributed at Shell sites for the community and industry through the Fuel Terminal (TBBM). This study is a qualitative descriptive study with a case study approach. Data collection techniques use documentation, observation and interviews. Data are processed using the Miles and Huberman technique. The results of the study found that (1) Fuel delivery is constrained by distance and weather so that transportation costs become more expensive because they use land transportation, (2) Good safety is needed in sending fuel to sites spread across the Jakarta area, (3) The health and vitality of the drivers who drive trucks are also determinants in the distribution of fuel to their destinations according to plan. Well, to ensure smooth distribution of fuel, good communication and cooperation are needed between the company management and distributors.