IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE (AI) IN FINANCIAL DATA PROCESSING AND ITS IMPACT ON COMPANY OPERATIONAL EFFICIENCY

Abstract

This article reviews the application of artificial intelligence (AI) in financial data management and its impact on the operational efficiency of companies. In the midst of the advancement of the digital era, information and communication technology has transformed the way companies work with AI as the main catalyst for this transformation. The use of AI in accounting accelerates and refines the financial recording process, enabling faster and more accurate data-based decision making. The results of the study show that the use of AI technology including cloud accounting systems and big data analytics significantly increases the transparency and efficiency of financial reporting. In addition, AI also supports risk analysis and the discovery of new market opportunities, thus providing a positive contribution to the company's financial performance. Thus, AI-based accounting digitalization not only drives operational efficiency but also strengthens the company's competitive position in the increasingly fierce global market