Proceeding of International Students Conference of Economics and Business Excellence

Articles

• ANALYSIS OF MARKETING STRATEGY USING THE SWOT METHOD AT SKAPAT COFFEE HOUSE IN BOYOLALI CITY

  Olivia Anindita, Fachmi Al Faroqi

  1-6

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• THE EFFECT OF PRICING STRATEGY ON SALES VOLUME AT THE ONLINE STORE AS SHIRT (A SHIRT WHOLESALE CENTER)

  Intan Ameliani, Dina Noval Madurani

  7-12

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• ANALYSIS OF THE 4P MARKETING MIX STRATEGY TO INCREASE SALES VOLUME AT SUNDAY BARBECUE RESTAURANT

  Nimas Gusti Ramsyawa, Dewi Martha

  13-17

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• ANALYSIS OF SUGAR EXCISE TAX IMPLEMENTATION: ITS IMPACT ON THE COST STRUCTURE AND COMPETITIVENESS OF THE SOFT DRINK INDUSTRY IN INDONESIA

  Adhi Perkasa, Muhamad Rahman Bayumi

  18-24

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• BRAND AND LOGO AS A SOLUTION FOR MSME DEVELOPMENT OF ORNAMENTAL FISH AND CONSUMPTION FISH FARMERS IN COGREK VILLAGE, BOGOR

  Dyah Hastari, Vivi Ristanti, Jejen Jaelani Suryana, Ayu Melati Indah Julia Ningsih, Feby Ariani

  25-32

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• THE INFLUENCE OF EMPOWERING WOMEN ENTREPRENEURSHIPS ON INCREASING COMMUNITY WELFARE IN THE MSME SECTOR OF TUBAN DISTRICT

  Cumi Ikwati, Abdur Razak

  33-40

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• ANALYSIS OF THE EFFECTIVENESS OF DISCOUNT PROGRAMS AND SPECIAL OFFERS ON CONSUMER DECISIONS ON ULTIMATE PERFORMANCE GYM

  Sundari Sundari, Novebri Novebri

  41-45

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• FACTORS THAT INFLUENCE PATIENT SATISFACTION AT HM PRATAMA CLINIC SOSROMIHARJO SLEMAN

  Dina Amara Fauzia, Muhammad Karisma Alam

  46-50

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• THE INFLUENCE OF DIGITAL PROGRESS ON BUSINESS OPPORTUNITIES FOR GENERATION Z: ENTREPRENEURSHIP STRATEGIES

  Urfa Aziziyah, Heppy Agustiana Vidyastuti

  58-61

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• APPLICATION OF WORKER BUSINESS ETHICS FOR SATISFACTION SERVICES AT BRJ DIGITAL PRINTING FATMAWATI

  Silvi Amalia, Meili Bugis

  62-64

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• IMPLEMENTATION OF SWOT ANALYSIS IN DETERMINING MARKETING STRATEGY OF "MR. CAFE" IN SABU BARAT DISTRICT IN 2024

  Katerina Padji, Fitrasyah Nurmulya

  65-70

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• EMPLOYEE PERFORMANCE ASSESSMENT ANALYSIS IN CAFE FALCON SEKADAU USING THE BEHAVIORALLY ANCHOR TRANTING SCALE (BARS) METHOD

  Dewi Yulianti, Putu Suweca Nata Udayana

  71-76

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• MARKETING STRATEGY OF MICRO CAPITAL SERVICE UNIT CREDIT FINANCING PRODUCTS (ULaMM) IN ACHIEVING THE COMPANY'S TARGET PT. PNM AT JAKARTA BRANCH

  Yanti Nopitasari, Fadila Ulfah

  77-83

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• CLOTHING SELECTION STRATEGY AND ITS IMPACT ON GEN Z CUSTOMER SATISFACTION

  Dewi Nurmalasari

  84-88

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• ANALYSIS OF SOCIAL PROOF MARKETING STRATEGY AND CONSUMER TRUST IN INCREASING DECISIONS THAT INFLUENCE CONSUMERS IN PURCHASING GOODS ON E-COMMERCE WEBSITES

  Trie Jayanti Hatta, Lasminiasih

  89-96

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• IMPACT OF BPRS AL-WASHLIYAH FINANCING ON MSMES DEVELOPMENT IN EAST MEDAN

  Ananda Wiwin Pratama Pane, Irfanun Nisa’ Tsalits

  97-102

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• STRATEGIES TO DEVELOP MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) BUSINESS THROUGH E-COMMERCE AND E-BUSINESS

  Alfi Nur Rizma Najiha

  103-108

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• TECHNOLOGY-BASED SMES DEVELOPMENT: BIG OPPORTUNITIES OR NEW RISKS?

  Mutia Nurul Makhfirah

  109-114

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• DIGITAL TRANSFORMATION OF FINANCIAL SYSTEMS IN MSMEs: ADAPTATION STRATEGIES FROM EASTERN INDONESIA

  Maria Lusitania Tantry Senak, Muhammad Daud Bin Mahmud

  115-119

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• ANALYSIS OF MARKETING STRATEGIES TO INCREASE SALES OF NAURA ORNAL FISH SHOPS IN REMBANG CITY

  Surya Aprilia Sukati

  120-126

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• STRATEGIC APPROACH IN MAKE UP ARTIST (MUA) SERVICE MANAGEMENT IN PALEMBANG CITY: QUALITATIVE STUDY BASED ON COMMUNITY INCOME LEVEL

  Anastasya

  127-130

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• LITERATURE STUDY: THE ROLE OF WORK MOTIVATION IN REDUCING EMPLOYEE TURNOVER RATE IN THE GARMENT INDUSTRY IN WONOGIRI

  Setia Ningsih, Nurul Hermina

  131-136

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• MARKETING MANAGEMENT PROGRAM TO INCREASE SALES OF HOME INDUSTRY PRODUCTS "PEYEK MBAK IMA"

  Moch Zulfy Auwalul Himam Shindy Virgin Aprilia, S.E., Verawaty

  137-142

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• PRODUCT INNOVATION STRATEGIES IN INCREASING COMPETITIVENESS MSMES IN INDONESIAN

  Mustika Rani Santoso

  143-147

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• ANALYSIS OF TAX COMPLIANCE LEVELS OF MSME TAXPAYERS IN PALANGKARAYA CITY 2022-2023

  Erin, Iis Solihat

  148-153

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• ANALYSIS OF MARKETING STRATEGY TO INCREASE PRODUCT SALES AT NINE9 STORE ONLINE SHOP IN JAMBI CITY

  Peter Adrian Bong, Erika Nurmartiani

  154-157

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• THE INFLUENCE OF OVERCLAIMS, PERCEPTIONS OF PRODUCT QUALITY, AND THE INFLUENCE OF INFLUENCERS ON CUSTOMER TRUST IN MARKETING SKINCARE PRODUCTS IN THE SOCIAL MEDIA ERA

  Lulu Sabilla, Tita Borshalina

  158-168

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• ANALYSIS OF THE INFLUENCE OF ZISWAF FUNDS ON THE GROWTH OF DHUAFA MSMES (CASE STUDY AT LAZISMU LAMPUNG)

  Suratman, Indar Fauziah Ulfah

  169-177

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• ANALYSIS OF SERVICE QUALITY ON SHOPEE CUSTOMER SATISFACTION IN BANDA ACEH

  Asyifa Ronata Dilana, Iwan Rijayana

  178-185

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• ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING ON THE INCOME OF MICRO, SMALL AND MEDIUM ENTERPRISES (CASE STUDY OF KEDAI SIANMA)

  Gita Dwi Wijayanti, Juli Riauwati

  186-194

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• VIBES STUDIO FOTO'S BUSINESS STRATEGY IN INCREASING COMPETITIVENESS IN THE ERA OF SOCIAL MEDIA

  Desi Apri

  195-198

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• ANALYSIS OF THE EFFECT OF PRICE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR NUSANTARA FURNITURE IN JEMBRANA REGENCY IN 2024

  Ni Putu Jois Ariani, Rizka Rayhana Burhan

  199-206

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