Social Media as a Communication Platform for Sustainability Reporting Enterprises

Abstract

This research aims to identify and analyze the role of social media as a means of communication in the sustainability reporting practices Enterprises. The study seeks to understand how social media platforms are utilized to disseminate sustainability information, engage stakeholders, and enhance transparency and accountability in corporate reporting. A systematic literature review method is employed, focusing on peer-reviewed articles and academic publications from Scopus and Google Scholar. The study analyzes themes such as the effectiveness of social media as a disclosure tool, stakeholder engagement, and the quality and transparency of sustainability information shared on these platforms. Articles are selected based on inclusion criteria, including relevance to social media and sustainability reporting, and publication within the last decade. The findings reveal that social media serves as a vital tool for real-time communication and interactive engagement, enhancing the visibility and accessibility of sustainability reports. It facilitates two-way communication, allowing SOEs to build stronger relationships with stakeholders while addressing concerns and gathering feedback. Additionally, the integration of multimedia elements on social media enhances the clarity and impact of sustainability messages. However, challenges such as information credibility and the risk of misinformation require careful management. The study highlights the need for a strategic approach to social media communication to maximize its potential in promoting sustainability and building stakeholder trust.