Why does Pinusia Park attract tourists? Exploring Determinants with a Quantitative Approach

Social Media, Tourist Attractions, Accessibility, Ticket Prices, Visit Decision

Abstract

The determination of tourist destinations by tourists is the result of a complex interaction between expectations, experiences, and perceptions of a tourist attraction. Pinusia Park, as a relatively new natural tourist destination in Semarang Regency, offers an opportunity to further study the factors that influence tourists' decision to visit. This study aims to analyze the influence of social media, tourist attractions, accessibility, and ticket prices on tourists' decisions in choosing Pinusia Park as a tourist destination. A quantitative approach was used in this study, with a survey method of 100 tourist respondents using random sampling techniques. Data analysis was carried out by multiple linear regression. The results of the study show that social media, tourist attractions, and accessibility have a positive and significant effect on visiting decisions. In contrast, ticket prices do not have a significant impact, indicating that travelers tend to consider experience and comfort more than cost considerations. These findings reflect a shift in the behavior patterns of tourists in the digital era, where visual exposure and ease of access are more dominant in shaping travel decisions. The implications of these results can be the basis for the formulation of a tourist destination development strategy based on the actual preferences of tourists.