GREEN TOURISM MARKETING STRATEGY FOR EDU-TOURISM

Abstract

The growing demand for sustainable tourism has led to an increased interest in green tourism marketing strategies for eduwisata destinations. This study aims to explore the development of effective marketing approaches that promote eduwisata while minimizing its environmental impact. A mixed-methods approach is employed, combining qualitative and quantitative data collection and analysis. The findings highlight the importance of green marketing components, such as eco-friendly products, green promotions, and sustainable practices, in enhancing the appeal of eduwisata destinations. The study also identifies key challenges and opportunities in implementing green tourism marketing strategies, including the need for stakeholder collaboration, community engagement, and innovative marketing techniques.

The study's results provide insights into the development of green tourism marketing strategies that balance economic, social, and environmental benefits, ultimately contributing to the sustainability of eduwisata destinations. The findings have implications for eduwisata operators, policymakers, and marketers seeking to promote sustainable tourism practices. By adopting green tourism marketing strategies, eduwisata destinations can differentiate themselves in a competitive market, attract environmentally conscious tourists, and contribute to the preservation of natural and cultural resources.